Organic search remains the primary source of every website traffic on Google or Bing. This is important for website performance, conversion, and engagement.
Organic website traffic is the best traffic every website needs including yours. Whether it is a business or personal website, you need the right visitors to your website.
So, in simple words, organic traffic is the traffic or website visits that come from search engines like Google and Bing. It is the best kind of traffic as it is free and helps target and attract the right audience who are genuinely interested in what your website offers.
Let’s explore the 10 most effective strategies to boost your website traffic. It doesn’t matter if your website is old or new, you need these strategies to grow your website.
How to build organic website traffic
1. Do your Keyword research
Keyword research is the most important thing you need to do when building organic traffic to understand searchers’ intent. There are lots of keyword research tools that you can use to find the right keywords to target.
Examples of keyword research tools
- Google Keyword Planner,
- SemRush
- Ahrefs
- Moz
2. Create high-quality, SEO-optimized content
Once you have researched your keywords, the next thing to do is to write informative, engaging, and educative articles that are relevant to your target audience.
Creating quality content without knowing what your target audience is searching for will mean a wasted effort.
A study by HubSpot found that blog posts with 1,000 words or more get 67% more organic traffic than blog posts with fewer than 1,000 words.
Additionally, Jane Doe, a Content Marketing Expert says “Focus on creating content that solves problems and adds value. This will not only attract more visitors but also establish your authority in your niche.”
3. Optimize your content for SEO.
While you write quality content for humans, ensure you optimize all the relevant keywords and key phrases in your content. Otherwise, your page won’t rank, and people won’t visit your website.
So, as soon as you finish writing your content, use the right keywords throughout the article. Optimize your post title, URL, meta description, alt text, H2, H3, all the images in the article, etc. This will help your article gain visibility and rank higher
4. Build backlinks
You can also call it inbound links as these are links from other websites to your website.
These links tell the search engines that your website is credible and authoritative. So, the more backlinks your website has the higher your website will rank in search results.
Guest blogging is one of the many ways you can build backlinks for your website and drive organic traffic. You can do this by writing a blog post for another website to link back to your website.
Another good way to build backlinks is by participating in online forums and communities. Ensure you add the link to your website to the content on the forum.
“The best way to get backlinks is to create content that people want to link to,” said Neil Patel, a digital marketing expert.
On average, pages ranking in position 1 search engine result pages have 3.8x more backlinks than pages than others in the next page.
5. Leverage the Power of Social Media
You can build organic traffic by being active on social media. Share your content on social platforms where your target audiences are present, engage with your followers, and join relevant groups or communities.
According to a survey, businesses that actively engage on social media platforms witness a 61% increase in their website traffic.
6. Optimize Your Website for Mobile Users
53% of people search through the web do that using their smartphones. So you must optimize your website for mobile users, by ensuring that your website is mobile-friendly.
Ensure your website design is responsive and user-friendly across all screen sizes. Slow-loading websites can drive visitors away, so ensure your pages load quickly to keep potential visitors engaged.
You can visit Google’s mobile-friendly test to check if your website is optimized for mobile users.
7. Update and Maintain Your Website Regularly
An outdated website can hinder your organic traffic growth. Regularly update your content, fix broken links, and improve the user experience. Google’s algorithm favors websites that are regularly updated with fresh content, which can lead to higher organic rankings.
8. Your website loading speed
If the loading speed of your website takes too long to load, your visitors will leave. No one has the patience to wait. Ensure your website loads quickly by optimizing your images and using a content delivery network (CDN).
You can visit Google’s page speed insight to test your website speed.
9. Track your results.
To track your results, set up Google Analytics and Console It’s important to track your results so you can see what’s working and what’s not. Use a tool like Google Analytics to track your website traffic and see where your visitors are coming from.
10. Be patient and consistent
Yes, you read that right! Be patient. It takes time to build organic traffic. Don’t expect to see results overnight. Just keep creating high-quality content and promoting your website, and you will eventually start to see results.
Consistency across all these strategies is the secret sauce. Stay committed, keep refining your approach, and watch your organic traffic soar.
Final thoughts
Driving organic traffic requires a multi-faceted approach that combines compelling content, strategic social media engagement, mobile optimization, strong backlink building, and consistent website maintenance.
By implementing these strategies, you’ll be well on your way to attracting a steady stream of valuable organic visitors to your website.
So, gear up and get ready to welcome a surge of organic traffic that not only boosts your numbers but also builds a loyal and engaged audience for the long run. Happy traffic boosting!